7 Social Media Mistakes Real Estate Agents Make (and How to Fix Them)
Let’s be real: social media for real estate agents can feel like a never-ending rodeo. Between algorithm changes, content trends, and client expectations, it’s easy to get overwhelmed or spin your wheels without results.
But if you want to generate leads, build your brand, and stay top of mind in a crowded market? You have to get strategic with your content.
Here are 7 of the biggest real estate social media mistakes agents make—and how to fix each one like a pro.
1. Posting Only Listings (AKA: The Digital Billboard Fail)
Mistake: Your feed is just “Just Listed, Just Sold” posts.
Why it hurts: People come to social media to connect, not to browse the MLS.
Fix it: Mix in content that educates, entertains, or inspires. Show behind-the-scenes footage, local spotlights, real estate tips, or your personal story.
Real Example: Instead of “Just Sold,” try “How we beat out 5 offers for my client—and what it taught me about today’s market. 👇”
2. Inconsistent Posting (AKA: Ghost Mode)
Mistake: You show up once a month (if that), then disappear.
Why it hurts: Social media platforms reward consistency. So do your followers.
Fix it: Create a simple content calendar and use a scheduler like Later, Planoly, or Creator Studio to stay consistent.
Tip: Start with 3 posts per week—one educational, one personal, and one promotional.
3. Ignoring Video Content
Mistake: You avoid video because you hate being on camera.
Why it hurts: Reels, TikToks, and short-form video outperform static posts across the board.
Fix it: Start simple. Film a “3 Tips for First-Time Homebuyers” or “Why I Love Selling in [Your City]” video. You don’t need fancy gear—just your phone and a quiet spot.
Pro Tip: Show your face. Video builds trust faster than any other format.
4. Boring or Robotic Captions
Mistake: You sound like a copy-paste listing description.
Why it hurts: Social media is for connection, not corporate jargon.
Fix it: Use a friendly, conversational tone. Tell stories, share your opinions, and don’t be afraid to use emojis.
Try this: “Y’all, this house had the prettiest natural light I’ve ever seen 😍 Wanna see the tour?”
5. No Call-to-Action (CTA)
Mistake: You share content but forget to tell people what to do next.
Why it hurts: Without direction, people scroll on. That’s a missed opportunity to generate leads or start conversations.
Fix it: Every post should include a clear CTA—save, comment, DM, click the link, etc.
Examples:
- “Save this post if you’re thinking of buying this year!”
- “DM me ‘SELL’ for my spring prep checklist.”
6. Not Engaging With Your Audience
Mistake: You post, but don’t reply to comments or DMs.
Why it hurts: Engagement drives reach. Ignoring followers lowers trust and visibility.
Fix it: Treat engagement like follow-up. Block 10–15 minutes a day to respond, like, and connect with others in your market.
Engagement prompt: Ask, “What’s your dream neighborhood in [Your City]?” or “Would you buy a fixer-upper or turnkey?”
7. Trying to Be on Every Platform
Mistake: You’re stretched thin across Instagram, Facebook, TikTok, Pinterest, LinkedIn, and YouTube.
Why it hurts: You end up doing everything halfway instead of one thing really well.
Fix it: Choose 1–2 platforms where your audience actually hangs out and focus your efforts there. Master those, then expand.
Match your audience:
- First-time buyers → Instagram & TikTok
- Luxury sellers → LinkedIn & Facebook
- Investors → YouTube & LinkedIn
BONUS: Not Showing Your Face
Mistake: Your feed is all houses, no human.
Why it hurts: People hire people. If they don’t see your face, hear your voice, or feel your vibe—they’re less likely to trust you.
Fix it: Show your face in Stories and on your grid regularly. Even one post a week can boost engagement and help people feel like they know you.
Final Takeaway
The key to winning on social media as a real estate agent isn’t perfection—it’s presence.
Start by fixing just one or two of these common mistakes. Add in real value, share who you are, and keep showing up consistently. That’s how you turn followers into clients—and likes into closings. 💰
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